Director of Marketing & Creative Strategy

Posted on 03/01/2018

Director of Marketing & Creative Strategy
Gilcrease Museum – Application Deadline: Open Until Filled

The Director of Marketing & Creative Strategy is charged with enhancing Gilcrease Museum’s image through all communications and helping to promote increased attendance, earned revenue, and contributions through the development and execution of creative and integrated marketing and public relations plans, in an effort to support Gilcrease Museum in becoming a major attraction and destination for the Tulsa region as well as further developing its national audience. The Director of Marketing & Creative Strategy reports to the Senior Executive Director of Marketing and Communications for The University of Tulsa, works closely with the Executive Director of Gilcrease Museum, and supervises the museum marketing staff.  

The Director of Marketing & Creative Strategy is a new position. We are shifting from a focus on awareness and promotions to one that creates authentic engagement across the Museum experience, all with an eye on increasing paid attendance and revenue. This role was created to strengthen our marketing capabilities and to help foster a creative culture that is focused on purposeful, sustained storytelling that connects with and attracts new audiences to Gilcrease. This person is responsible for strategic thinking and planning to 1) attract a significant number of guests annually, 2) heighten awareness of the Museum nationally and internationally, and 3) establish and increase repeat visitation.


  • Leads efforts to promote Gilcrease and its collections, programs, activities, exhibitions, symposia, fundraising events and facilities to local, national, and international media (print, digital, and broadcast), and to oversee all aspects of media relations, marketing, and advertising for the purpose of Museum positioning, branding visibility, and audience and visitor growth in support of the Museum's mission and goals.
  • Develops, implements and manages a strategic, creative and integrated communication plan with an emphasis on exhibition design and visitor experience.
  • Develops and executes an overhaul of the museum’s branding strategy and implements a consistent and effective institutional message and image.
  • In partnership with museum staff, articulates and shares a powerful creative vision for the future of Gilcrease as a way to inspire our communications and sharpen our guests’ experiences with us.
  • Oversees the Gilcrease marketing and communications team.
  • Conceives and implements overall institutional identity-building initiatives through audience research, strategic planning, media, and marketing research.
  • Develops robust creative strategies that inform all marketing output – paid advertising, digital experiences, social programs, public and media relations, partnerships, original content, and more.
  • Directs exhibition-related advertising strategies, including selection of publications for ad placement and layout, and confirming media buy with all participants including curators, director, and funders as appropriate.
  • Directs efforts to expand public access, develop new audiences and multiply messaging opportunities using a variety of resources including integrated digital content such as blogs, social media, video, podcasts, ebooks, and other digitally based communications tools.
  • Explores new ways to use digital tools as enhancements to the overall Museum experience.
  • Responds to all media inquiries; may require serving in a spokesperson capacity.
  • Oversees development and maintenance of writing standards including tone, voice, and style.
  • Provides editorial counsel and writing support for all print and electronic communications, including public relations, media relations, publications, marketing, advertising and event promotion.
  • Creates and executes print and digital advertising strategy, including managing contracts with various publications to support media operations.
  • Oversees social media strategy and works with team to incorporate appropriate imagery and video, while increasing followership.
  • Directs content and style for the Gilcrease website, while driving traffic to the site.
  • Oversees the development, design, printing and distribution of all museum print and digital publications including the quarterly member magazine, weekly member emails, brochures, rack cards, flyers, posters, handouts, event invitations that reinforce museum messaging for multiple audiences.
  • Fulfills special assignments including speech and scriptwriting, ad copywriting and more.
  • Works with travel and hospitality partners to promote Gilcrease as a cultural destination.
  • Builds innovative local and regional partnerships for audience development.
  • Develops and maintains comprehensive project timelines for multiple ongoing projects that equally encourage creative exploration and production efficiency.
  • Handles other duties as assigned.
  • Some night and weekend work required.

Bachelor’s degree in journalism, communication, marketing, graphic design or media-related field; minimum 7-10 years of experience in communication, journalism, marketing, graphic design or related field at a museum, educational institution, corporation, non-profit organization or agency; graphic design skills; proven success in the management and development of full-time staff; superb writing and editing skills and a strong sense of narrative and story-telling; strong conceptual thinker with a strong ability to simply and powerfully communicate ideas through writing and/or visuals; able to work effectively with people at all levels of an organization and able to establish solid rapport with internal and external constituencies; strong organizational and interpersonal skills; must be able to perform effectively and meet deadlines in a fast-paced environment with a high level of creativity and entrepreneurship.

Prior experience in a museum; knowledge of museum operations, the arts industry, and arts marketing; familiarity with exhibition design; proficiency in Adobe creative suite; background in digital and social media content strategy; relationships with relevant national and local media contacts; knowledge of national arts and audience trends and extensive experience with audience research, strategic public information, and community-relations concepts, principles, methodology, and techniques; experience in media placement, printing, production, creative development, and innovative community partnerships.

The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds.  The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply.  The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status.

Please submit a cover letter, résumé, and contact information for three references to: The University of Tulsa, Office of Human Resources, 800 S. Tucker Drive, Tulsa, OK  74104 or email to [email protected] or fax to (918) 631-3543.  The review of applications will commence immediately and will continue until the position is filled.

The University of Tulsa is an Equal Opportunity Employer Disabled/ Veteran.