COVID-19 Response Satisfaction Program, Understanding Visitors Expectations in a Post-COVID Reopening


Posted by OMA on 06/04/2020

This collective program is designed to share aggregated data among participants, to understand best practices and promote success across Oklahoma museums. It will also allow your museum to quickly respond to any negative trends being indicated by your visitors as it relates to your COVID safety protocols.

Upcoming informational webinars, click on the webinar below to register


The Board of Directors of the Oklahoma Museums Association has endorsed a collaboration with Rove Marketing, a travel and tourism data consulting firm, to help Oklahoma museums prepare for and monitor visitor satisfaction as they reopen and reengage their visitors. The COVID response satisfaction program is designed to capture visitor insight surrounding safety measures and the visitor experience at your museum upon reopening. This collective program is designed to share aggregated data among participants, to understand best practices and promote success across Oklahoma museums.  It will also allow your museum to quickly respond to any negative trends being indicated by your visitors as it relates to your COVID safety protocols.


Knowing that we are stronger together, Rove Marketing looks forward to working with you and the Oklahoma Museums Association on this important visitor satisfaction program. 

Oklahoma Museum Association members can now sign up for discounted access to Rove Marketing's new digital tool, the COVID-19 Response Satisfaction Program.  You must sign up by June 19 to receive the discounted rate.

This program will:

  • help Oklahoma museums gather and analyze data from visitors quickly and on an ongoing basis 
  • empower our museums to respond to visitor expectations and build public confidence in museums’ ability to provide healthy and safe on-site experiences 

How does it work?

  • Participating organizations receive a core set of online survey questions to share with visitors during and after their visit to collect feedback on the safety measures and overall experience 
  • Organizations also have the option to customize additional questions or distribute a pre-visit survey to better inform their reopening strategy. 
  • All participating organizations will have personalized data dashboards to visualize and analyze their feedback, with access to the aggregated data collected from peer institutions across the state

The fee is payable in 90 days, to give museums needed time to reopen and replenish. 

To learn more about this program and register before June 19 please click here or contact [email protected] with any questions about the program.