Marketing Manager

Job Summary

Factory Obscura seeks a creative, enthusiastic, and capable candidate to join our team as Marketing Manager. This position will work collaboratively within a team to develop marketing campaigns, themes, and goals, while working independently to execute those plans. Must be organized, deadline-driven, and able to focus on the details while seeing the big picture.

Essential Duties and Responsibilities

• Create annual strategies for marketing campaigns, with collaboration from team.
• Implement marketing campaigns and strategies across a variety of platforms and tools, including: social media and other digital platforms, website, email newsletters, press releases, and other tools for communication.
• Manage social media marketing tools to create and maintain the company’s brand.
• Collaborate with team members to develop marketing campaigns for social media and other platforms, present campaigns for collaboration, and manage implementation.
• Manage and support team members in content creation, marketing campaigns, and social strategy for Factory Obscura brands, including MIX-TAPE and BONUS TRACK.
• Interact with customers and other stakeholders via the company’s social media accounts and email.
• Coordinate content creation for all digital platforms (this includes MIX-TAPE & BONUS TRACK accounts), focused on marketing goals for the company, including but not limited to: brand and experience awareness, ticket sales, product/merchandise sales, news, events, and community engagement.
• Create a digital marketing plan and social media strategy, identifying strategic weaknesses and taking action for improvements.
• Produce press releases and media kits to promote special events and announcements, and distribute to local and regional media.
• Promote company events online by creating event pages, submitting to media, email campaigns, etc.
• Research trends and best practices in marketing, social technologies, new media, and relevant industries (i.e. immersive arts, themed entertainment, live performance, etc.)
• Ensure that the Factory Obscura brand and identity is adhered to in campaigns, across communication channels, press releases, website, etc.
• Some evening and weekends will be required, related to events.

Key Competencies and Skills

• Communication Skills: Excellent writing and speaking skills. Frequent copy writing and editing for marketing efforts. Manage relationships across departments, and with various partners and stakeholders.
• Project Management Skills: Manage a budget, create timelines, and meet deadlines. You should be a strong planner and highly detail oriented.
• Analytical Skills: Acquires data and analyzes the success of campaigns. Natural and proactive problem solving.
• Creativity: Craft engaging content that aligns with Factory Obscura brand and engages followers. Ability to recognize good design and maintain consistent aesthetics.
• Sense of Humor: Keeps a positive attitude and works well within a diverse team. Brings a personality and humor to brand voice across communication channels.

Qualifications

• 3+ years experience in using social media for marketing purposes and social media account/brand management
• 3+ years experience leading a marketing and/or communications team
• Proven track record of successfully maintaining brand social media accounts
• Proven track record of successfully maintaining brand website, email, and online presence
• Have a basic understanding of who Factory Obscura is and the company’s brand and voice
• Must be 21 years of age or older

Bonus Skills (not required, but any of these would be nice to have)

• Natural creativity, with experience in content and digital production (copywriting, photography, video, graphic design, etc)
• Understanding of social media growth strategies and content trends
• Experience in web design and maintenance (SquareSpace)
• Experience in email marketing (MailChimp)
• Experience in media outreach and/or public relations
• Bilingual / Multilingual

Essential Tools

• Asana (project management software)
• SquareSpace (website)
• MailChimp (email marketing)
• Google Suite (Calendar, Docs, Sheets, etc)
• Google Analytics
• Meta Business Suite
• SEO/SEM
• Slack (team communication)
• WhenIWork (team scheduling)

Work Environment

This job operates in a professional artistic environment. The employee will comply with company workplace protocols as well as the Code of Collaboration.

Location

Oklahoma City